Community Pavilion
A temporary structure in public space which helps to strengthen the brand's image with the addition of public services provided within the space.
“Full of spirit for your morning”. belVita aims to serve people in rush with tasty and nutritious breakfast. It is also likely to be the first biscuit brand in Malaysia who associates itself with breakfast occasion.
Concept
An inspiration of the form of wheat. The lightness of wheat allow it to waves to and fro in the air, maximizing the flexibility to twist, flow and wave. The fact that wheat owns the strength to withstand strong breeze prove its strong vitality not to mention it is also a main energy source for human being.
NATURAL VITALITY
Technical Drawings
Site : TTDI Park, Selangor
Area: Approximately 600sqf
Design Proposal : belVita Pavilion
This project aims to raise awareness about consuming nutritious breakfast among Malaysian as skipping breakfast and not taking healthy balanced breakfast (include whole grain in breakfast) have always been the issues in Malaysia.
Design Strategy:
The main activity within the pavilion is sharing information such as the importance of breakfast with the visitor. Visitor can enter the pavilion from the front and back. Light nutritious breakfast is provided for the visitor, besides, drink station next to the pavilion's boundary is provided for those who wish to grab and go. Storage is attached at the side of the structure to keep the worker’s belongings and products.
